Kettydo+ has designed "Penne o Spaghetti?" and "Di che Pasta sei fatto?": two funny interactive games created to engage People during Barilla's in-store activities.
Make the Consumers know the new types of Barilla pasta, Penne and Spaghetti. Create branded enterteinment content to be installed inside the two interactive totems set in the Barilla stands within the malls that join the initiative.
Develop two digital games with the Barilla pasta as a protagonist and make the new Penne and Spaghetti formats known in an original and surprising way. Involve People in an innovative, funny, and rewarding gaming experience.
In support of Barilla's "There's a Good Difference" campaign, Kettydo+ has designed and developed two games that can be used in stands on two different interactive totems. The involved Users could have fun with "Penne o Spaghetti?", a game where you had to choose your favorite pasta and prepare a virtual recipe, and "Di che Pasta sei fatto?", a simple and very funny application to create your own avatar made of pasta, to share on social or to receive by mail. In-store activity also included a contest, for which Kettydo+ developed an iPad application with an Instant Win to get prizes.