Ducati Multistrada Link

Kettydo+ has designed and developed Multistrada Link, the first App in the world to connect your smartphone with a Ducati, especially with the new Multistrada. A technologically advanced App dedicated to all performance lovers, perfect to extend the riding experience with travel data and telemetry.

 

BRIEF

Design an application for motorbikers to make their experience on the two wheels unique and engaging. Because every performance must be remembered, every new finish line has to be celebrated, every great emotion needs to be shared.

 

IDEA

Have you ever thought about connecting your motorbike to your smartphone, recording performance and routes, reaching new finish lines, and sharing your experience with friends? This is the question that Kettydo+ has answered to with Ducati Multistrada Link. Multistrada Link's experience allows you to celebrate your passion by sharing your own riding style with friends.

 

THE PROJECT

Ducati Multistrada Link is available for iOS and Android devices and offers Users a wide range of innovative and customized services. The smartphone connects to the Multistrada with Bluetooth Low Energy (BLE) technology and records speed, lean angle, power and consumption, plus more itinerary data. Each session records the maximum and average values obtained. On the itinerary map you can review the performances and analyze total values and single sessions.

Ducati Multistrada Link also allows you to share your riding experience on the social network with photos and track directions and to share online a travel diary with friends and adventure companions. Some App features are also available without BLE connection, so you can also try it with other motorcycles.

YouserXP, the Technology Platform by Kettydo+ optimized for web and mobile, was adopted by Ducati Motor Holding for the governance of the digital ecosystem and to support multiple levels of the technology strategy: as CMS for content management; as Data Model integrated with CRM for User Profiling; as Rules Engine for setting up marketing automation rules and delivering profiled content to the reference target.

 

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